Every organization has unique strengths, market challenges, and operational barriers. Your company needs to follow the right strategic planning to achieve your growth objectives. Whether you are launching a new product, attempting to boost sales, countering new competition, trying to raise outside funding, or facing another challenge, Steve Ebner Marketing is ready to help. I will work with your leadership team to develop the most effective roadmap to get from Point A to Point B, based on your core strengths.
Let's get started with your company's strategic planning. Contact Steve Ebner today at 303.799.8230 or via Steve@SteveEbner.com.
Corporate business plan with external market data, internal analysis, and ops action plan
Conceptual product plan with production, business development, and ops milestones
Comprehensive "go-to-market" plan
Internet marketing plan
Business needs assessment and goal benchmarking
Strategic partnering relationships
Corporate capabilities document
Assessment of marketing needs for products and set marketing goals
Analysis of product strengths, weaknesses, market opportunities, and competitive threats
Identify and evaluate target customer segments
Development of product's positioning values
Development of promotional & communication campaigns to reach target customers
Business development partnerships & cooperative marketing relationships
Design tracking processes to measure marketing campaign success
Manage/support implementation of strategic marketing plan
Identifying & compiling secondary market data (e.g. studies, govt. data, industry data)
Primary research study coordination (e.g. surveys, focus groups)
Customer database analysis (e.g. demographic profiling, churn analysis,
sales opportunity analysis)
Competitive analysis
Analysis of external political, economic, social, and technological factors
Sales lead tracking program development
Investor-grade business plan and investor prospectus materials
Conceptual business modeling and timelining
Comparable financial and market research data
Development and refinement of investor Powerpoint and presentation materials
Industries: Non-profit / Government / Real Estate
Client Description: Non-profit housing start-up that offers home owners access to educational workshops, discounted architectural services, and other related services aimed at community redevelopment
Strategic Planning Project: Conducted comprehensive market analysis and developed strategic marketing plan. Supported the implementation of strategy. This included designing two integrated programs for two separate stakeholder groups. Marketing activities focused on home owners, community leaders, and business owners.
Industries: Textiles / Manufacturing
Client Description: National trade association that promotes raw textile product in United States and international markets
Strategic Planning Project: Developed market analysis and strategic marketing plan for U.S. textile market, including awareness campaigns and cooperative marketing aimed at enduser consumers, manufacturers, and retailers in select vertical market segments.
Industries: For-Profit Education / Distance Learning / Entertainment
Client Description: Music education campus with 1600 enrollment, performance groups, music camps, and other ancillary lines of business
Strategic Planning Project: Developed go-to-market growth strategy for company to expand nationally into online, publishing, entertainment, and retail segments. Work included development and implementation of funding strategy.
Industries: Healthcare / Transportation
Client Description: Billion-dollar ambulance transportation companies providing 911 ambulance response services throughout the United States
Strategic Planning Project: Conducted market analysis studies and existing customer modeling. Developed strategic business development plan for metropolitan emergency response contracts. Research included evaluating new market opportunities and devising marketing strategies for the company's EMS response division. Work also involved measuring program feedback on-site at national tradeshow event.
Industries: Healthcare / Pediatrics
Client Description: Regional, two-location pediatrics clinic looking for roadmap to grow practice
Strategic Planning Project: Designed strategic marketing plan following market analysis for clinics. This included devising series of public relations and promotional campaigns that focused on building awareness in target communities. Campaigns ranged from in-office activities, community events, public relations, loyalty communications, website redesign, email newsletters, and advertising.
Industries: Manufacturing / Interior Design
Client Description: Manufacturer and service provider of custom area rugs and high-end carpeting
Strategic Planning Project: Conducted market analysis and strategic marketing plan. The plan devised strategy and tactical campaign recommendations for launching services to a new target segment. The plan also outlined a fresh corporate positioning campaign within the interior design marketplace.
